1… I like this advertising. It is about my favorite SPORT firm, about “adidas”. This name has been created by the name of Adi Dassler, the organizer of “adidas” organization.
2… The REPTILIAN BRAIN doesn’t work when we watch this video.
The LIMBIC BRAIN starts to work. You have been very wondered when the best football players appeared in this advertising.
And at last, the NEOCORTEX BRAIN. While we watch this video, we begin to think about these questions: Can this advertising be real? Or can the best football players play in the usual yard with usual children? And etc.
3... And about our theme of MODULE #5.
1. Symbols: the symbol of “adidas”.
2. Big Lie: the lie in this advertising is that, that the best football players play in the usual yard with usual children.
3. Flattery: ...
4. Hyperbole: ...
5. Bribery: ...
6. Scapegoating: the football playing.
7. Simple Solutions: ...
8. Rhetorical Questions: ...
9. Straw Man: ...
10. Fear/ Defensive Nationalism: ...
11. Humor: humor is that, when the children is training the greatest football players. 2nd humor is that, when the child took the ball from OLIVER KAHN and went home.
12. Testimonial: in this advertising were shot David Backham, KAKA, Zinedin Zidan, Oliver Khan and other famous football players.
13. Plain Folks: here is shot the general children.
14. Repetition: here is repeted the “IMPOSSIBLE IS NOTHING” phrase.
15. Nostalgia: ...
16. Diversion: ...
17. Denial: ...
18. Warm Fuzzies: ...
19. Beautiful People: here is many beautiful people.
20. Group Dynamics: ...
21. Either/ Or: ...
22. Maybe: ...
23. Strength: ...
24. Scientific Evidence: ...
25. Card Stacking: ...
26. Name Calling: here is call the name “adidas” twice
27. The Race Card: ...
28. Timing: ...
