MODULE # 3… OUR BRAIN ON MEDIA…

I think this advertising is very interesting and funny। At first our REPTILIAN BRAIN(the instinctual or “dinosaur” brain - see the red area on our brain diagram, above) wants to understand what does it want to says. Than our LIMBIC BRAIN(emotional or “feeling” brain) works and we want to laugh, because this advertising is very funny. After this all our NEOCORTEX BRAIN(rational or “thinking” brain) starts work and we understand that we want to eat that SNICKERS. I think this advertising is made very profecionally, because it ingages us.